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History

           Our mission began with a chance meeting between a troubled and battered woman from Dayton, Ohio named Hilda Spurlock and a Television Anchor named Donna Jordan.  Jordan’s assignment was to find a battered woman to use as the focus of a story to increase awareness of their plight. But when Jordan arrived for the appointment, she found more than a story; she found a cause that changed her life.

           Hilda Spurlock doesn’t look like any other woman.  She’s missing half of her face. She has been since she asked for a divorce to end the cruelty that consumed their marriage and her angry husband tucked a double-barreled shotgun neatly under her chin and fired.  Now after millions of taxpayers’ dollars, and numerous, painful surgeries, children no longer run screaming and crying away from the woman with the frightening face.  In ten years, Hilda Spurlock has become mentally tough, emotionally strong, and never feels sorry for herself. She is the epitome of what a battered woman should become to pull out of a destructive life and into a future filled with achievement.

           On that day, Jordan’s mission field shifted dramatically.  She had won an EMMY for anchoring television news but now became impassioned to serve on the front lines of helping disadvantaged women rather than sitting behind the Anchor desk reporting stories about all the bad things that happen to them. Jordan had spent her adult life reporting on countless women brave enough to endure the repeated painful battering but too fearful and lacking the confidence and knowledge to find a safe way out for them and their children. And they have the right to be afraid. More than three women are killed by domestic violence in this country every day. And, the most likely woman to die by violence is the one who is killed while attempting to leave.[1]

           In 1998, and in an effort to expand her mission, Jordan wrote an published the book, Failure is Not an Option: 10 Sure-Fire Steps to Success which is now in its third printing. The book has been a success and is, even today, helping lead women to a better life. In the years since its launch, she has conducted hundreds of seminars, workshops, and speeches based on the guiding principles of her book. She constantly tests and refines her material. In one year alone, Jordan researched her material in 200 workshops to more than 22,000 women. The result is the creation of the next step of her plan. The “WIT” program is a series of in-depth workshops administered over a period of time.

           Jordan established the launch Foundation in 2006 to disseminate her unique “WIT” program to help women gain greater independence, self-reliance, and make strong, empowering decisions to break the cycle of codependency that can so easily spin their world into a dangerous place. She is giving permission to the Launch Foundation to use her concept to produce participant’s workbooks.

 
[1] National Coalition Against Domestic Violence

 


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